Lesson 7: "SEO Superpower: Content Optimization with ChatGPT"

SEO is a key element of a successful website. Without optimized content, your site may go unnoticed by search engines, and therefore, by your target audience. Fortunately, ChatGPT can become an indispensable assistant in this process.

Understanding SEO

Search engine optimization (SEO) is a method of improving the visibility of a website or a web page in unpaid ("organic") search engine results. It includes the use of keywords, the creation of quality content, optimization of site structure, and much more. Ask ChatGPT to provide you with a more detailed overview of SEO: "Explain SEO to me."

Using ChatGPT for keyword generation

Selecting the right keywords is a crucial aspect of SEO, and it's not limited to simply choosing terms related to your topic. It requires a deep understanding of your target audience, as well as an awareness of how they use search to find the information you provide.

You can use ChatGPT to generate keyword ideas by leveraging its ability to analyze context and highlight related topics and concepts. Try asking: "What keywords can I use for a blog about vegetarianism?" or "What search queries might people use when looking for information about space?"

Creating Optimized Texts with ChatGPT

Text optimization for SEO is more than just including keywords. Your content needs to be natural and engaging for readers, not just search engines. Moreover, the use of keywords should be moderate to avoid penalties for over-optimization.

ChatGPT can assist in creating texts that balance these requirements. It can utilize provided keywords to craft articles, blog posts, product descriptions that are not only SEO-friendly but also engage and inform your audience. You could say: "Write an informative article about space using the keywords 'telescope', 'rover', and 'intergalactic'."

Reviewing and Improving SEO Text with ChatGPT

It is often useful to look at existing content through an SEO lens. This can help identify areas that might be improved from an optimization perspective. For instance, you might notice that keywords are either used too frequently or not enough.

ChatGPT can be helpful in this process. It can analyze your text and suggest optimization tips. You can ask things like, "Review my article about space from an SEO perspective" or "How can I improve the SEO of this text?" Keep in mind that ChatGPT does not replace comprehensive SEO tools, but it can be an excellent assistant in the process.

We suggest you try it out for yourself!

Practical Assignment


Your task will be to create an SEO-optimized text for a web page using ChatGPT. Your topic can be anything. For an example, we will take the theme "ecology and sustainable development."


  1. Use ChatGPT to generate a list of keywords and phrases that could potentially be used for this topic. Remember that good keywords might not only be obvious (e.g., "ecology") but also specific to your audience or niche.

  2. Use the generated keywords in a query to ChatGPT to create an initial version of the text. For example: "Write an informative text about the importance of sustainable development, using keywords 'environmental awareness', 'sustainable practices', and 'green technologies'."

  3. Once you have an initial version, ask ChatGPT for possible improvements from an SEO standpoint. For example: "How can I improve the SEO of this text?"

  4. Apply the advice provided by ChatGPT and create the final version of the text.


Request 1: "What keywords could be associated with the topic of sustainable development and ecology?"

Request 2: "Write an informative text about the importance of sustainable development, using these keywords."

Request 3: "How can I improve the SEO of this text?"


Using ChatGPT as a tool for SEO optimization can significantly enhance the efficiency of your website, saving time and effort on manual labor. The examples provided in this lesson are an excellent starting point, but don’t forget to experiment and adapt the approaches to your unique needs.

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