Lesson №9: Generating new business ideas with ChatGPT.

Business ideas are sparks that ignite the flame of every new enterprise. They can be simple, like opening a local cafe, or complex, like developing a new technological product. But the most important factor is their ability to satisfy a certain market need. Nowadays, with the expansion of the use of artificial intelligence and machine learning, tools like ChatGPT can become valuable assistants in creating unique and innovative business ideas.

Understanding ChatGPT as an idea-generating tool

To use ChatGPT as an idea-generating tool most effectively, it is useful to deeply understand how this tool works. ChatGPT does not just choose random words or phrases; it uses a large volume of data it was trained on to create meaningful and useful sentences.

ChatGPT works based on transformer models, particularly on the architecture of the GPT (Generative Pretrained Transformer) model.

The main idea of this architecture is that it uses attention mechanisms to create connections between words in a sentence. It is important to understand that the model does not "understand" the meaning of words and phrases in the way a human does. It analyzes their structure, positions, and context in sentences based on its training data.

Therefore, when you use ChatGPT to generate ideas, AI uses this structure and context to create sentences that can be useful and inspiring.

For example, if you ask AI to suggest ideas for a new business in the technology field, AI will analyze its training data to find concepts that are often associated with technology and business, and use them to create new sentences.

Generating ideas using ChatGPT

We have already discussed the topic of idea generation earlier, but we want to raise this issue again. Just like in any other area where you use ChatGPT as an assistant, business has its own nuances that must be taken into account in the process of generating ideas or content. We've put together some tips and approaches that can help you get the most out of ChatGPT:

  • Provide context: When you formulate your request, remember that ChatGPT works better when you provide it with context. It could be a specific industry or market, a specific problem you want to solve, or even a specific type of business. The more specific and clear your query is, the more likely you are to get useful and relevant ideas.


Request: "Come up with ideas for a healthcare startup that would solve the problem of access to healthcare in rural areas."


  • Use different approaches: Depending on what kind of idea you are looking for, you can try various approaches to formulating your request. You can ask ChatGPT to suggest ideas based on current trends and technologies, or conversely, to search for something innovative and promising.


Request: "Come up with a startup idea in healthcare that would use artificial intelligence."


  • Iterations and Refinement: Don't expect to land on the perfect idea on your first try. You might need to go through several iterations, refining your inquiry and experimenting with different approaches, before you find what you're looking for. Don't hesitate to ask ChatGPT to provide additional details or to expand on existing ideas.


Request: "Elaborate on the idea of a healthcare startup, adding details about how it could use artificial intelligence to improve the accessibility of medical services."


Study of Results and Parameter Tuning

Like any tool, ChatGPT requires customization to suit its user. And it is desirable that this customization be effective. Here are some recommendations:

  • Assessment of suggestions: After receiving ideas from ChatGPT, it's important to take the time to carefully consider them. Not all suggestions will be immediately ready for implementation. You might need to adapt the ideas to the actual conditions of your business or market.

Example query: "What could be potential issues with a startup idea that uses artificial intelligence to improve the accessibility of medical services in rural areas?"


  • Nuances of Parameter Tuning: ChatGPT offers various settings for customization, such as temperature (which controls the randomness of responses) and max tokens (which determines the maximum length of the response). By experimenting with these settings, you can influence the quality and nature of the proposed ideas. For instance, increasing the temperature can lead to wilder and more unpredictable ideas, whereas lowering it might yield more conservative and realistic suggestions.

  • Reuse and Adaptation of Ideas: Not all ideas suggested by ChatGPT will perfectly fit your specific business or scenario. However, this does not mean they cannot be adapted and used as a starting point for new ideas. Perhaps one concept offered by ChatGPT will inspire a whole range of new ideas. Be ready to use the proposed ideas as a source of inspiration, rather than as a definitive solution.

Example Query: "In what other industries could the startup idea be applied, which uses artificial intelligence to improve the accessibility of medical services in rural areas?"


Now we would like to suggest that you try generating a few business ideas on your own!

Practical Exercise


Your task is to use ChatGPT to generate ideas for a new business project. You can choose any field or industry that interests you and try to create a business concept with the help of AI.


  1. Define the field or industry in which you would like to create a business. It can be anything from the restaurant business to an IT startup.

  2. Use ChatGPT to formulate a query, for example: "Come up with an idea for a startup in the restaurant business."

  3. Write down all the ideas that AI has suggested to you.

  4. Analyze the ideas and determine those that seem most promising and interesting. Consider their feasibility based on real-world conditions and constraints.

  5. If you want to go even further, you can use ChatGPT to develop a more detailed business plan or strategy for the chosen idea.


  1. Let's choose a field: IT startup.

  2. Query to ChatGPT: "Come up with ideas for a startup in the IT sector."

  3. Generated ideas:

  1. From these ideas, we find "Online Platform for Volunteering and Social Projects" to be the most promising.

  2. Request to ChatGPT: "Help me develop a business plan for a startup in the social projects sector that uses AI to find those in need and volunteers willing to help them."


We hope that after completing this lesson, you will have new ideas on how to use ChatGPT to grow your business or create a new one. But remember, the decision-making power lies with you, and it's entirely up to you how effectively it will work. Good luck with your creative ventures!

Last updated